The second fragrance by MCM, MCM Ultra, was launched on the brand's website and in the MCM boutique on July 1st and will roll out globally in August. "MCM Ultra Eau de Parfum challenges traditional ideals of femininity through unapologetic notes rooted in sustainably sourced ingredients. Senses are awakened with a burst of black currant and Lady Pink Apple -- followed closely by a spicy-sweet rus...